I know you’ll enjoy this Entrepreneurial Women Radio interview with graphic artist Julie Rustad of julieoriginals.com and Desert Dwellers Flash Cards.

Listen as Julie shares how she turned her passion for art, education and her son into a thriving business. Be sure to turn up your speakers…

Listen To Entrepreneurial Women Radio on BlogTalkRadio


 
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

You can reach Julie Rustad at http://julieoriginals.com

You can listen to all the Entrepreneurial Women Radio shows on your computer 24/7 and on iTunes as a free podcast. Entrepreneurial Women Radio with Sharon Michaels

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As a coach and mentor to women who have chosen to successfully work for themselves, I’m often asked, “Why should I hire a coach and begin coaching?” I love this question!

People walking on a puzzle

Photo:Freedigitalphoto.net

The simple answer is that you shouldn’t work with a coach if you aren’t serious about achieving success. In fact here are seven reasons why you shouldn’t waste your time and money working with a coach:

1. You want to keep reinventing the wheel and don’t need to learn from the experience of others.

2. You like spending hours doing the same things and wondering why you’re not getting different or better results.

3. You are a loner and don’t like bouncing ideas off of someone more experienced.

4. You don’t really care if you save time or energy growing your business.

5. You believe you will find all the answers you need on the Internet.

6. You don’t have any self-limiting habits or beliefs that may be hindering your success.

7. You don’t believe in setting goals because you already know won’t achieve them anyway.

If you agreed with even one of the seven statements – coaching is definitely not for you!

But, as soon as you’re ready to seek out the expertise of someone who has been there, done that and knows how to share valuable information, then it is time to hire a coach. In the long run, a well-qualified coach is going to save you time, energy and money.

Here’s a definition of coaching I saw recently:
Coaching is a teaching, training or development process in which an individual gets support while learning to achieve a specific personal or professional result or goal.

Most of the women in business choose to work with a coach because they are ready to make the commitment to themselves, and their businesses, to go to the next success level and they are tired of going it alone.

The key to successfully working with a coach is that you have made an emotional, physical and financial commitment to yourself that it is time to succeed to your full potential and go for your goals.
 
 
© Copyright 2012-2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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I’m a big believer that we all need to make time each week to rest, relax and rejuvenate in mind, body and spirit. As busy women in business, I know that some weeks we can make more time to relax than others. Here’s my recommendation: Carve out at least two hours per week for relaxing and pampering yourself.

spa footbath

Freedigitalphotos.net

Have you thought about pampering yourself with a home relaxation day? Here are a few “pampering” suggestions:

1. Have a weekend “read-athon.” Have you escaped into any good books lately? Be honest, when was the last time you spent an entire weekend reading just for fun?

How about a weekend “read-athon?” You don’t even have to get out of your PJ’s if you don’t want to!

Planning and Preparation – You’ll need your books, good background music and food.

• Where are you going to hold your “read-athon”? Choices can be: Favorite chair or couch, fluffing the pillows and staying in bed, the patio on the chaise lounge or at the local park.
• Decide on the genre you’ll be reading – romance, nonfiction, fiction self-development, biography, mystery, travel, etc. Make a list of all the books you’ve been meaning to read but haven’t gotten around to yet.
• Go to your local library and start checking out books.
• How about some reading music?
• Before you begin your “read-athon” make you sure you have your food supplies. Pick up some healthy (or unhealthy, it’s your “read-athon”) snacks, beverages and easy to prepare meals.

Now, sit back and relax. Pick up your first book and begin reading, relaxing and enjoying.

2. Enjoy a home spa day with friends.
When was the last time you’ve spent an inexpensive pampering day with friends? How about getting a few friends together for a spa day? Does a day of pampering, talking, laughing and eating sound fun?

Planning and preparation – This one is going to take a little longer to plan than the “read-athon.” On the to-do list will be finding a massage therapist, nail technician, skin care specialist and arranging for the food.

• Find a student who is almost finished with massage school and ask them if they would like to practice their craft during your spa day. If they’re not licensed they probably cannot accept money for their services but they can start building their potential client base.
• Do the same thing with your nail technician – find a student who would like to begin finding future clients. Ask if she’d/he’d prefer to provide manicures, pedicures or both. You may have to provide the supplies but your spa friends can bring their own towels, nail polish, etc.
• Locate a local independent distributor or consultant for a network marketing skin care company and ask them to demonstrate their product during your spa day. They will bring their own demo products for your use and also provide instructions for facials, makeovers and makeup application. If you don’t know anyone in your local area, call the company’s 800 number and they’ll refer you to someone in your neighborhood.
• With your friends, plan a healthy and fun menu. Each person can bring a couple of dishes and contribute a few dollars toward beverages.

The most difficult aspect of this day is coordinating all the service providers. It can be done, I’ve done this type of spa day several times myself and we had a whole lot of fun. Pampering with friends, what can beat that?

What do you think? Enjoying life is about making time to relax, rejuvenate and refresh mind, body and spirit.

I want to recommend you take a few minutes to watch my Quick Video Success Tip Unwind and Relax- here’s a direct to my YouTube channel: Unwind and Relax Quick Video Success Tip with Sharon Michaels
 
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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Your customers expect video. Yes, it’s true! Here’s a statistic from Google: There are 4 billion views on YouTube per day. That means as a society, we want to see and hear the people with whom we choose to do business. We want to know, like and trust you before we buy from you and what better way than a short video.

youtube logo

Within the last four years video has become a huge part of my marketing plan. During these past few years I’ve learned a few lessons about placing well-received videos on YouTube. Here are a few of the YouTube business-building tips I’ve discovered:

1. Before you begin a video marketing campaign, have a well thought out strategy and plan of action. For example: I select a theme for each month and then build my blog posts, Twitter and Facebook campaigns and YouTube videos around these monthly themes. I’ve found having a theme better organizes my time and my marketing efforts.

2. Know your target audience. What do your potential clients/customers want to know, have or do differently that you can provide for them? Your target market will faithfully watch your videos if you are providing them with skills they can use to improve their personal and/or professional life.

3. Use key words! Google will elevate you in the rankings when you have powerful key words in your video’s title and description. Your key words though have to be relevant to the content in your video.

4. Choose your key words carefully. Search engines look at titles, descriptions and even the name of your YouTube channel.

5. Coordinate videos with the other articles and blog posts you are writing. Use coordinating keywords in posts and articles so viewers can watch and read all you have currently available on a particular topic. You can also place a “hyperlink” (a live link) in your post or article directing the reader to your YouTube videos. You can use the annotations feature on YouTube to direct them to your blog or article although it will not be a “hyperlink.”

6. Video titles are extremely important, so choose your words carefully! A title should be simple yet has the power to attract your target market. A title should let them know that your video will be well worth their time to watch.

7.Well-viewed business videos generally provide how to tips or practical skills. Video shouldn’t be about how wonderful you are – it should be about enhancing and enriching the personal and professional lives of your target audience. Think of it this way: How will your audience benefit from watching your video? Will they become healthier, wealthier, happier or smarter? Will you show them how to save time, perform a task more efficiently or live a better life? How will the everyday lives of your viewers be enhanced or enriched by having watched your video?

Remember, you don’t have to be a Steven Spielberg to make a video your target market will want to view – you just have to be yourself and share your message with passion, confidence and clarity. It’s a fact of business life; video marketing is here to stay. How soon are you making YouTube a regular part of your business-building plan?

Here’s a link to my YouTube channel – The Power to Succeed: http://www.youtube.com/user/ThePowerToSucceed
 
© Copyright 2011-2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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On a scale of 1-10, how would you rate your skill at turning total strangers into satisfied customers, what score would you give yourself?

Here is a success truth: If you want your business to become successful and sustain that success, you need paying customers. Where do you find new customers? Some of your future customers will be people you already know and some will be referrals from friends and family. Realistically though, many new customers will be people who are strangers – people you haven’t met yet.

woman with credit card

Photo:Freedigitalphotos.net

I went on a short get away recently and met some fascinating women while I was checking in at the airport, registering at the hotel and waiting to be seated for dinner. In the short time we talked, I discovered where they lived, how long they had been married, what they planned to do on their vacation and more. Here’s what I realized: People love to talk about themselves. When you ask the right questions and listen sincerely to the answers, you can build a trusting relationship in a matter of minutes.

If you’re an entrepreneur who is serious about building a successful income producing business, it’s time to become comfortable turning strangers into customers. Here a few practical tips:

1. Get out and meet people. Facebook and other social media venues are wonderful, but nothing beats face-to-face contact for building trusting and loyal relationships. Volunteer with an organization you admire, go to a workshop or conference where you’ll meet like-minded people or, join a formal networking group. The key is to begin feeling comfortable with meeting people and building relationships.

2. Start a conversation. A great way to begin a conversation is to ask a question or give a sincere compliment. Questions and compliments can easily open a dialogue without much effort. Most people will want to talk with you, but some won’t and that’s alright too. Use your instincts to know when to keep the conversation going and when to end it.

3. Have them tell you about themselves. Honestly, don’t we all enjoy talking about ourselves? Encourage the other person to talk about herself and she’ll think you are the best conversationalist she’s ever met.

4. Ask questions. I’ve learned that asking questions can be powerful conversation starters. Where are you from? How long have you been a member of this organization? Ask friendly open-ended questions that will begin the lines of communication.

5. Build a relationship. You develop a trusting relationship by sharing some information about yourself too. The key is to remember to share “some” information and not everything at one time. Listen to what the other person is telling you about herself and then fit in bits and pieces about yourself into the conversation. Quickly building trusting relationships is a skill, but with practice this skill becomes easier and easier.

6. Stay in touch. If you choose to make this person a customer, stay in touch and follow up. If you’ve built a trusting relationship during your initial conversation, they will give you their contact information. Remember, it could take weeks or even months to have her become a customer – be patient and be consistent with staying in touch.

7. Provide great customer care.
Once they do become your customer treat them like gold. Provide them with the best customer service and don’t take your relationship for granted.

Challenge for the coming week: Who will you meet this coming week and how will they become your loyal customer?
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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