I’m a big believer that we all need to make time each week to rest, relax and rejuvenate in mind, body and spirit. As busy women in business, I know that some weeks we can make more time to relax than others. Here’s my recommendation: Carve out at least two hours per week for relaxing and pampering yourself.

spa footbath

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Have you thought about pampering yourself with a home relaxation day? Here are a few “pampering” suggestions:

1. Have a weekend “read-athon.” Have you escaped into any good books lately? Be honest, when was the last time you spent an entire weekend reading just for fun?

How about a weekend “read-athon?” You don’t even have to get out of your PJ’s if you don’t want to!

Planning and Preparation – You’ll need your books, good background music and food.

• Where are you going to hold your “read-athon”? Choices can be: Favorite chair or couch, fluffing the pillows and staying in bed, the patio on the chaise lounge or at the local park.
• Decide on the genre you’ll be reading – romance, nonfiction, fiction self-development, biography, mystery, travel, etc. Make a list of all the books you’ve been meaning to read but haven’t gotten around to yet.
• Go to your local library and start checking out books.
• How about some reading music?
• Before you begin your “read-athon” make you sure you have your food supplies. Pick up some healthy (or unhealthy, it’s your “read-athon”) snacks, beverages and easy to prepare meals.

Now, sit back and relax. Pick up your first book and begin reading, relaxing and enjoying.

2. Enjoy a home spa day with friends.
When was the last time you’ve spent an inexpensive pampering day with friends? How about getting a few friends together for a spa day? Does a day of pampering, talking, laughing and eating sound fun?

Planning and preparation – This one is going to take a little longer to plan than the “read-athon.” On the to-do list will be finding a massage therapist, nail technician, skin care specialist and arranging for the food.

• Find a student who is almost finished with massage school and ask them if they would like to practice their craft during your spa day. If they’re not licensed they probably cannot accept money for their services but they can start building their potential client base.
• Do the same thing with your nail technician – find a student who would like to begin finding future clients. Ask if she’d/he’d prefer to provide manicures, pedicures or both. You may have to provide the supplies but your spa friends can bring their own towels, nail polish, etc.
• Locate a local independent distributor or consultant for a network marketing skin care company and ask them to demonstrate their product during your spa day. They will bring their own demo products for your use and also provide instructions for facials, makeovers and makeup application. If you don’t know anyone in your local area, call the company’s 800 number and they’ll refer you to someone in your neighborhood.
• With your friends, plan a healthy and fun menu. Each person can bring a couple of dishes and contribute a few dollars toward beverages.

The most difficult aspect of this day is coordinating all the service providers. It can be done, I’ve done this type of spa day several times myself and we had a whole lot of fun. Pampering with friends, what can beat that?

What do you think? Enjoying life is about making time to relax, rejuvenate and refresh mind, body and spirit.

I want to recommend you take a few minutes to watch my Quick Video Success Tip Unwind and Relax- here’s a direct to my YouTube channel: Unwind and Relax Quick Video Success Tip with Sharon Michaels
 
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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Your customers expect video. Yes, it’s true! Here’s a statistic from Google: There are 4 billion views on YouTube per day. That means as a society, we want to see and hear the people with whom we choose to do business. We want to know, like and trust you before we buy from you and what better way than a short video.

youtube logo

Within the last four years video has become a huge part of my marketing plan. During these past few years I’ve learned a few lessons about placing well-received videos on YouTube. Here are a few of the YouTube business-building tips I’ve discovered:

1. Before you begin a video marketing campaign, have a well thought out strategy and plan of action. For example: I select a theme for each month and then build my blog posts, Twitter and Facebook campaigns and YouTube videos around these monthly themes. I’ve found having a theme better organizes my time and my marketing efforts.

2. Know your target audience. What do your potential clients/customers want to know, have or do differently that you can provide for them? Your target market will faithfully watch your videos if you are providing them with skills they can use to improve their personal and/or professional life.

3. Use key words! Google will elevate you in the rankings when you have powerful key words in your video’s title and description. Your key words though have to be relevant to the content in your video.

4. Choose your key words carefully. Search engines look at titles, descriptions and even the name of your YouTube channel.

5. Coordinate videos with the other articles and blog posts you are writing. Use coordinating keywords in posts and articles so viewers can watch and read all you have currently available on a particular topic. You can also place a “hyperlink” (a live link) in your post or article directing the reader to your YouTube videos. You can use the annotations feature on YouTube to direct them to your blog or article although it will not be a “hyperlink.”

6. Video titles are extremely important, so choose your words carefully! A title should be simple yet has the power to attract your target market. A title should let them know that your video will be well worth their time to watch.

7.Well-viewed business videos generally provide how to tips or practical skills. Video shouldn’t be about how wonderful you are – it should be about enhancing and enriching the personal and professional lives of your target audience. Think of it this way: How will your audience benefit from watching your video? Will they become healthier, wealthier, happier or smarter? Will you show them how to save time, perform a task more efficiently or live a better life? How will the everyday lives of your viewers be enhanced or enriched by having watched your video?

Remember, you don’t have to be a Steven Spielberg to make a video your target market will want to view – you just have to be yourself and share your message with passion, confidence and clarity. It’s a fact of business life; video marketing is here to stay. How soon are you making YouTube a regular part of your business-building plan?

Here’s a link to my YouTube channel – The Power to Succeed: http://www.youtube.com/user/ThePowerToSucceed
 
© Copyright 2011-2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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On a scale of 1-10, how would you rate your skill at turning total strangers into satisfied customers, what score would you give yourself?

Here is a success truth: If you want your business to become successful and sustain that success, you need paying customers. Where do you find new customers? Some of your future customers will be people you already know and some will be referrals from friends and family. Realistically though, many new customers will be people who are strangers – people you haven’t met yet.

woman with credit card

Photo:Freedigitalphotos.net

I went on a short get away recently and met some fascinating women while I was checking in at the airport, registering at the hotel and waiting to be seated for dinner. In the short time we talked, I discovered where they lived, how long they had been married, what they planned to do on their vacation and more. Here’s what I realized: People love to talk about themselves. When you ask the right questions and listen sincerely to the answers, you can build a trusting relationship in a matter of minutes.

If you’re an entrepreneur who is serious about building a successful income producing business, it’s time to become comfortable turning strangers into customers. Here a few practical tips:

1. Get out and meet people. Facebook and other social media venues are wonderful, but nothing beats face-to-face contact for building trusting and loyal relationships. Volunteer with an organization you admire, go to a workshop or conference where you’ll meet like-minded people or, join a formal networking group. The key is to begin feeling comfortable with meeting people and building relationships.

2. Start a conversation. A great way to begin a conversation is to ask a question or give a sincere compliment. Questions and compliments can easily open a dialogue without much effort. Most people will want to talk with you, but some won’t and that’s alright too. Use your instincts to know when to keep the conversation going and when to end it.

3. Have them tell you about themselves. Honestly, don’t we all enjoy talking about ourselves? Encourage the other person to talk about herself and she’ll think you are the best conversationalist she’s ever met.

4. Ask questions. I’ve learned that asking questions can be powerful conversation starters. Where are you from? How long have you been a member of this organization? Ask friendly open-ended questions that will begin the lines of communication.

5. Build a relationship. You develop a trusting relationship by sharing some information about yourself too. The key is to remember to share “some” information and not everything at one time. Listen to what the other person is telling you about herself and then fit in bits and pieces about yourself into the conversation. Quickly building trusting relationships is a skill, but with practice this skill becomes easier and easier.

6. Stay in touch. If you choose to make this person a customer, stay in touch and follow up. If you’ve built a trusting relationship during your initial conversation, they will give you their contact information. Remember, it could take weeks or even months to have her become a customer – be patient and be consistent with staying in touch.

7. Provide great customer care.
Once they do become your customer treat them like gold. Provide them with the best customer service and don’t take your relationship for granted.

Challenge for the coming week: Who will you meet this coming week and how will they become your loyal customer?
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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Are you ready to work your business more successfully? In this Quick Video Success Tip, coach and mentor to women in business Sharon Michaels shares her success secret. She also shares five ways to stay more consistently productive in your business. Be sure to turn up your speakers!


 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to join my private membership site http://WomenEnjoyingSuccess.com

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We’ve heard it said before, “You only get one chance to make a good first impression.” The same holds true every time you stand up to deliver your 30 – 60 second introduction at a networking function or while talking to someone in the grocery store or introducing yourself at a business meeting. A well-written networking “commercial” can make the difference between being taken seriously as a woman in business and being dismissed as someone who isn’t sure of their business expertise.

woman applauding

Photo:Freedigitalphotos.net

Confidently delivering a well-written 30-60 second summary of your business can make a powerful first impression. Writing and delivering your introduction involves an understanding of what your business offers, being able to speak with confidence and relating quickly to the audience. Even a quick networking “commercial” takes communication know how and skill.

These suggestions should help you prepare and deliver an impressive 30-60 second commercial:

1. Take time to write out the benefits your potential client/customer will receive when they work with or buy from you. How will you enrich, enhance or improve their lives? What challenges can you help them solve?

2. Take those benefits and solutions and incorporate them into your introduction. The purpose of a networking commercial is to peak an interest in you and your business.

Here’s an example of Mary Jones who owns a skin care company:

I’m Mary Jones and I’d like you to think of me as Mother Nature’s answer to Father Time.

Do you ever go out into the sunshine? Are you developing dark spots, fine lines or deep wrinkles? I can show you how to eliminate sun damage without surgery or painful injections. I have safe natural skin care products to help reverse the aging effects of the sun. I’m Mary Jones, of XXX company. Think of me as Mother Nature’s answer to Father Time.

3. Once you’ve written an introduction that you’ll be comfortable delivering, it is time to practice – practice – practice. Write your introduction out and practice it in front of a mirror. Listen to your delivery speed, the pitch of your voice and your facial expressions. Sometimes, we need to see ourselves as others see us.

4. If it will give you greater self-confidence, plan on reading your introduction at the meeting or function. Until you’re comfortable with memorizing and delivering your commercial, it is perfectly acceptable to read it.

5. Please remember, it takes time to find the right commercial/introduction. It also takes practice. Don’t stay home just because you think your commercial isn’t ready – practice gives you the confidence to speak in front of others.

A well-written and confidently delivered introduction is a powerful business-building tool. Successful women in business spend time and energy working on and fine-tuning their professional first impressions.
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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