Within seconds of opening your website, a potential client/customer will decide whether or not to do business with you. I’ll say that again, within seconds. Will your sales page make you the sale?
It’s important to say what you want your reader to know as quickly as possible and, to say it in your voice. It’s a skill to be able to write a powerful sales page. You’ll also hear a sales page sometimes called a “pitch page.”
Here are a few tips:
1. Truly understand your target market. Who exactly do you want to reach with your sales page and how do you want them to take action?
Ask yourself these questions:
- What do I want my reader to know about my product, services, business and myself?
- How will my products/services benefit them today, tomorrow and into the future?
- What problem or concern will my products/services solve for them?
- Why should they buy from me?
- How easy is it to buy from me? Do I offer a guarantee?
- How can they reach me?
- What immediate action do I want them to take?
- Am I offering a special offer or a bonus?
2. Make sure you sales page is easy and fast to read, understand and comprehend. Use color, bullet points, and add some occasional bold font for the important points. Don’t overdo the color and have enough white space so the print is easy to read. Today’s consumers want to be able to skim a page and make up their mind quickly.
3. Be benefits oriented. Focus on what you and your products/service can do for the reader. It’s not about you, it’s about how the reader will benefit from using your products/services.
4. Invite the reader to take immediate action. Have a reason for them to make the buying decision now, while they are still on your sales page. Example: A limited time offer or a free bonus.
5. Provide peace of mind. Give a guarantee and/or offer a free gift. I know I’m more willing to buy when the offer is backed by a guarantee. And, who doesn’t love a free gift!
6. The most important areas of a sales page are at the very beginning, the middle and the closing. These are the perfect places to use color, highlighting and other attention grabbing techniques. Focus on the results your client/customer will receive from using what you are offering.
7. Make sure the product/service you are offering lives up to your customer’s expectations. There is nothing worse than a disappointed customer.
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