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Decision Making – Do You Need a Consensus?

Do you trust your judgment, or do you need to consult with several others before you make a decision? I’m not talking about a decision that needs to be a group decision; I’m talking about the ones that you have power to make on your own. Are you a confident decision maker, or do you need a consensus?

Yes and No sign post


To be a truly successful entrepreneur and an effective leader, you must be able to make self-confident decisions. Let me give you a scenario:

You decide to write a brochure for your business. You consult a leader in your industry and she shares a few ideas and suggestions. You research more ideas on the Internet. After a few days of research and thought, you write out your brochure and prepare to take it to the printer.

Before you walk out the door, you decide to call a friend and run your brochure past her. She doesn’t like it. You check out several more websites in your industry and decide their sale pages sound and look better. You call another friend who gives you more ideas. Now, you’re totally confused and have lost all your self-confidence about whether you should even write a brochure. You decide to wait.

What do you think of the scenario? Was our entrepreneur a confident decision maker or did she allow others to undermine her self-confidence? The motivational speaker Zig Ziglar calls it “paralysis by analysis.” Too many opinions can often lead to self-doubt and inaction. There comes a point in the decision making process where you have to trust your judgment and make the final decision.

Where does the confidence to make a wise decision come from? Whether it is a sales brochure for your business, a program for your team or pricing a new product, wise decisions come from having the confidence to make the choices that will lead your business to greater success. Doing the research is important, but believing in yourself as a competent decision maker is vital.

Decision making checklist:

____ I have done enough research to know the pros and cons of the decision I am about to make.

____ I have written or thought out how this decision will improve my business or benefit my team.

____ I believe in my decision-making abilities.

____ I have the self-confidence to live with the results of my decision.

____ I believe I am a wise decision maker.

Ask yourself this: Do I have to get a consensus from several friends and/or colleagues to make a decision or, do I have the self-confidence to make a decision without second guessing myself?

Bottom line: If you have to solicit the opinion of several others before you can make day-to-day business or leadership decisions, then ask yourself why you are unsure of your decision-making abilities. Why are you lacking the self-confidence to believe in your ability to make wise choices?
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I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com
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{ 4 comments… add one }
  • Connie Johnson September 12, 2013, 4:25 am

    Thought provoking. I do not think that I have this tendency. Several members on my team most definitely have this problem. The information that you shared will help me to help them.

    • sharonmichaels September 12, 2013, 8:07 am

      Many of us want “approval” and when we don’t get it, we begin to question our choices.

      Thank you for your comments.

  • Janet Hilts December 28, 2015, 9:16 am

    Thanks for this great article, Sharon. I remember a time when I asked the opinions of family and friends for so many business decisions. The big problem was that none of them were experts at what I was doing. Result for me: confusion, poor choices, and worry that they’d be offended if I didn’t follow their advice. Good news: lesson learned! Now I can research my topic, consult a qualified mentor (like you) if I need to, and make a confident choice. Feels great!

    • sharonmichaels December 28, 2015, 10:42 am

      Thanks Janet for your insight. We all go through what you’re describing until we feel secure and confident within ourselves, don’t we?


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