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Email Marketing – 5 Facts You Should Know

Email marketing has become one of the most efficient and effective ways to communicate with your prospects and customers. The key to standing out and getting your emails opened and read, is learning how to send successful email marketing “email blasts” and campaigns.

email @ sign

Photo:FreeDigitalPhotos.net

Here are five facts to help you better understand how to use email marketing to grow your business and build your customer base:

1. What is email marketing?
Email marketing is the ability to quickly and efficiently communicate with your prospects and customers through “email blasts.”

Each of these email blasts or campaigns can feature anything from special offers, new products, money saving coupons, remembering a customer’s birthday, sale items, newsletters, customer surveys or even a special “thank you” bonus.

  • The Direct Marketing Association notes that more than 63% of companies found email marketing to be the most effective method for client retention.
  • 67% of U.S. consumers said they liked companies who did a good job with email marketing.

2. What are some of the benefits of email marketing?

1. Increased customer loyalty – increases brand awareness, strengthens customer relationships and encourages trust.

2. Cost saving– considerably less than other forms of marketing.

3. Frequency of customer contact – you can get your message out on a regular basis. It is advisable to send out at least one email blast per month – with a second one periodically. From personal experience I’ve learned that if you send your email blasts more than twice during the month, the open rate declines and the unsubscribe rate increases.

4. Results are trackable – most email marketing services such as Constant Contact, iContact, MailChimp and AWeber, will provide you with detail reports about the open rates, which links were clicked on, who is subscribing, who is unsubscribing and other important marketing statistics.

5. Targeted content – you can segment your database for a specific target market or specific offer.

6. Actionable – email promotions and offers generate immediate action, whether it is sales, downloads, click-throughs or registrations to an event.

3. Collect names and contact information effectively.
One of the services I use is called AWeber to collect my online data and names. AWeber is known for their “double opt-in” sign up forms. That means that when someone signs up for your list, they receive an email that asks them to verify they want to be on your list. This is a great feature because it helps to guard against spamming.

Caveat: Always get permission to include new subscribers in your database – you don’t want to be accused of spamming.

4. Develop a powerful email marketing campaign.
Email marketing is more than sending out random emails. Know your goal for each email blast. You don’t want to get the reputation of sending out frivolous emails that waste the reader’s time. It’s important to remember that your audience is extremely busy and will likely make the decision to open or ignore your email within 2 seconds.

Here are seven tips I’ve learned over the years:
1. Make sure your reader knows the email is from you – use your name
2. Use the same header image or your brand for all your email blasts
3. Use quality images – I use freedigitalphotos.net for most of my images
4. Spell check and proof
5. Keep your email blasts short, sweet and to the point
6. Provide value
7. Be consistent

5. Don’t spam!
Spam averages 78% of all email sent. I believe it is vital to only email those people who have given you permission to send them information. That’s the reason I use AWeber and Constant Contact as a way to subscribe to my lists.

Caveat: You’ll begin to lose customers if you get a reputation for spamming. You can also be fined by the FTC for spamming under the CAN-SPAM Act of 2003.

As with any marketing tool, email marketing takes time, effort and a plan if you want long lasting positive results. Is there anything you would add to this list of facts abd how-to’s?
 
 
© Copyright 2013 SharonMichaels.com – All Rights Reserved

I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

{ 2 comments… add one }
  • Grace Anderson February 25, 2013, 11:13 am

    From my website people can register to receive a monthly newsletter. I also have a weekly health and wellness email newsletter that peope have given me permission to send them. I try to make each one valuable and I have a good open rate. I believe this is one of the reasons my business continues to thrive. Thank you for this important blog post. I reconfirms that what I’m doing is a good thing.

    • Sharon Michaels February 25, 2013, 3:54 pm

      Thank you Grace –
      It sounds as if you are making the most of email marketing – good job!!!

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