We’ve heard it said before, “You only get one chance to make a good first impression.” The same holds true every time you stand up to deliver your 30 – 60 second introduction at a networking function or while talking to someone in the grocery store or introducing yourself at a business meeting. A well-written networking “commercial” can make the difference between being taken seriously as a woman in business and being dismissed as someone who isn’t sure of their business expertise.

woman applauding

Photo:Freedigitalphotos.net

Confidently delivering a well-written 30-60 second summary of your business can make a powerful first impression. Writing and delivering your introduction involves an understanding of what your business offers, being able to speak with confidence and relating quickly to the audience. Even a quick networking “commercial” takes communication know how and skill.

These suggestions should help you prepare and deliver an impressive 30-60 second commercial:

1. Take time to write out the benefits your potential client/customer will receive when they work with or buy from you. How will you enrich, enhance or improve their lives? What challenges can you help them solve?

2. Take those benefits and solutions and incorporate them into your introduction. The purpose of a networking commercial is to peak an interest in you and your business.

Here’s an example of Mary Jones who owns a skin care company:

I’m Mary Jones and I’d like you to think of me as Mother Nature’s answer to Father Time.

Do you ever go out into the sunshine? Are you developing dark spots, fine lines or deep wrinkles? I can show you how to eliminate sun damage without surgery or painful injections. I have safe natural skin care products to help reverse the aging effects of the sun. I’m Mary Jones, of XXX company. Think of me as Mother Nature’s answer to Father Time.

3. Once you’ve written an introduction that you’ll be comfortable delivering, it is time to practice – practice – practice. Write your introduction out and practice it in front of a mirror. Listen to your delivery speed, the pitch of your voice and your facial expressions. Sometimes, we need to see ourselves as others see us.

4. If it will give you greater self-confidence, plan on reading your introduction at the meeting or function. Until you’re comfortable with memorizing and delivering your commercial, it is perfectly acceptable to read it.

5. Please remember, it takes time to find the right commercial/introduction. It also takes practice. Don’t stay home just because you think your commercial isn’t ready – practice gives you the confidence to speak in front of others.

A well-written and confidently delivered introduction is a powerful business-building tool. Successful women in business spend time and energy working on and fine-tuning their professional first impressions.
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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As a woman in business, are you reluctant to “sell” your products even though you know it will provide benefit to your potential customers? What if I told you that you are a natural at selling and you don’t have to “do” anything but be yourself, would you believe me?

woman in sales situation

Photo:Freedigitalphotos.net

Here are seven reasons you should believe without a doubt that you can excel at promoting, sharing and selling your products:

1. Women are naturally savvy networkers. Spending time networking means more than just meeting people; savvy networkers know it is about meeting the right people. Women read people well. At networking events and with almost laser-beam focus, women can choose those people who are sincerely interested in knowing more about what they are offering.

2. Women at natural problem solvers. Women look for workable solutions and won’t give up until they find them.

3. Women know how to naturally provide great customer care. Many women consider themselves people pleasers. In sales, that’s not a bad thing. Customers and clients want good care and to feel appreciated and special. Women excel at taking excellent care of others.

4. Women are natural communicators. A vital key to success in sales is the ability to listen carefully to what the customer wants and, why they want it. Women know how to ask the right questions, listen carefully, observe body language and communicate effectively and appropriately.

5. Women naturally know how to empathize and relate. Women know how to build trustworthy relationships. Trusting relationships are vital to the selling experience. Because women are good listeners, women relate and understand what the other person is saying and feeling. Women aren’t afraid to listen to and understand the other person’s, wants, needs and point of view.

6. Women naturally speak about the benefits of a product. Have you ever listened carefully to women talking about why they use a product and the results they’ve experienced? Women naturally talk about how a product enhanced or changed their lives for the better. They are also honest in their assessments – they speak about both the positives and the negatives. Successful women in sales tell it like it is – they don’t exaggerate or use hype to sell someone on their product or service. Women speak from the heart.

7. Women naturally know how to build solid relationships. Listening, empathizing, coming from a place of honesty and showing a genuine interest in others are hallmarks of building a solid and long-lasting relationship – women know how to naturally build solid relationships. Women almost instinctively gravitate to forming “communities.” In sales, your community becomes your ongoing base for current and future sales. Current relationships can also become referrals which in turn builds even more relationships.

Women, you are a natural at sales. Don’t be afraid of selling – be yourself and have fun sharing the benefits of what you are offering. You have the ability to change and enhance lives one product and one customer/client at a time.
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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I’d like you to imagine this: You know exactly what you want to achieve and how you intend to achieve it. And, you have developed a comfortable step-by-step plan of action for going consistently toward your goals. What if I told you that you could stop imagining and actually start achieving those goals?

Photo:Freedigitalphotos.net

Photo:Freedigitalphotos.net

Are you ready to start achieving the goals you’ve been imagining?

Let’s start with setting one exciting goal.

1. Decide on one goal – one thing you’d like to achieve personally or professionally within the next twelve months. A goal should stretch you out of your comfort zone, but not be unrealistic or unachievable.

2. Commit to a date you’re willing to begin achieving your goal. Write a beginning date. Now, write a completion date – a date within the next twelve months when your goal will become reality. Be BOLD!

3. Decide on a goal achieving plan of action. What will you consistently commit to doing to make your goal a reality within the next twelve months? What activities do you need to accomplish to make your goal reality? Write all the activities out on paper, or in a Word file or spreadsheet. Can all these activities be completed within twelve months?

4. Break your activities into doable “chunks.” How much time and effort can you realistically give to working on these goal achieving activities each month, each week and each day? On a twelve month calendar write a major activity you’d like to complete each month. Completing one major activity each month will take you step-by-step closer to your goal.

5. The beginning of each month, look at the activity you’ve committed to achieving for that month. Decide how you will break that activity into doable weekly activities. Then, take those weekly activities and break them into daily tasks.

Being able to break your goal into bite-sized pieces will make goal achieving more realistic and doable. An important key to goal achieving is to consistently work on those activities that will take you one step closer to achieving your goal.

Success tip: If you commit to doing one positive and productive goal achieving activity each day for 365 days, you will definitely be on your way to making your twelve month goal reality.

For more step-by-step details on how to set and achieve your short-term and long-term goals, you will want to read and work the activities in my book 21 Days to Living Your Dreams.
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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Sharon Michaels Entrepreneurial Women Radio logoI have “re-energized” my Entrepreneurial Women Radio and here is one of the latest broadcasts. I share with you tips to help better manage your time and grow a successful part time or full time business. I’ve found that when you are in control of your business-building time, your business becomes more productive, profitable and fun. Be sure to turn up your speakers and get pen and paper handy to make notes and jot down a few “aha’s.”

More Business Podcasts at Blog Talk Radio with EntrepreneurialWomenRadio on BlogTalkRadio


 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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This was the week I made up my mind to do some spring cleaning. I decided it was time to update and redo a few of my websites and landing pages.

It’s amazing how many things, and even my taste, seem to change every few years. What looked good to me in 2009 doesn’t seem so appealing in 2014. I carefully studied each site and decided what I wanted to update, change or even eliminate.

Family cleaning

Photo:Freedigitalphotos.net

 
After reading an online article that stated visitors who visit your website decide within the first 50 milliseconds of landing on the site if they will stay or leave, I decided it was time to look at my sites through fresh eyes.

 

Here are some of the lessons I learned during my recent online spring cleaning:
1. It’s important to keep up-to-date with the latest Internet and Online tools and technology. It’s also important to know what today’s savvy consumers are expecting when they visit your site.

2. Review your websites, blogs, sales pages, etc. at least two times a year.

3. Carefully read your sales and opt-in pages for outdated content, pictures, graphics, or offers. Does your site load quickly? Did automatic revisions misalign articles or illustrations? Most importantly, does your site make a good first impression?

4. Double check all the links and “buy now” buttons on your sites to make sure they are working properly. Broken links and buttons can lose you not only credibility with readers and but paying customers as well.

5. As your business grows and evolves make sure your websites, blogs and sales pages grow and evolve with you.

During our spring cleaning we found some outdated pages and a few links that weren’t working properly. All in all, it was a day well spent.

Let me ask you, do you have any websites or online materials that may need a “spring cleaning?”
 
© Copyright 2014 SharonMichaels.com – All Rights Reserved

Be sure to purchase your copy of Sharon’s new paperback and Kindle book, 21 Days to Living Your Dreams on Amazon.com
 
I’m Sharon Michaels and I teach you how to do business successfully. http://SharonMichaels.com

sharon michaels photoI invite you to stop by and check out my Author page on Amazon.com – learn more about all my Amazon books Sharon Michaels Amazon.com Author page
 
 
 
 
 
 
Disclaimer: I am the author of the paperback and Kindle ebook and an affiliate of Amazon.com – if you purchase the book through this link, I will receive a commission.

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