Whether you are a sales professional, small business owner or network marketer, sometime soon you may need to write “sales copy.” It could be for a website, an email blast or a sales presentation. Well-written sales copy is designed so the reader will take action and purchase what you are offering.
Here are ten quick tips for writing good sales copy:
1. Know your product. Do your research and be sure to get your facts straight. I’m a huge believer that you must be a product of the product. You cannot sell something you know nothing about.
2. Have an end goal in mind. As you sit down to write your sales copy ask yourself what action do you want the reader to take. Write your copy with that actionable goal in mind.
3. Write about the benefits of your product or service. Remember, it is not about you. For example, your sales copy could stress how your product or service will make your customer happier, more comfortable, more secure, or more successful.
4. Make your copy interesting and intriguing. Use headlines that grab attention and copy that will arouse curiosity and invite the reader to buy what you are offering.
5. Be honest and be accurate. Don’t make promises or claims you can’t or won’t be able to keep.
6. Be specific. Good sales copy is about painting vivid pictures of what your product or service can do for your customer. Give helpful examples of what your product can do and why your reader should make the purchase now.
7. Organize your sales copy. Not only do you need to paint a vivid picture, that picture needs be a logical and well-organized one. Rule of thumb: Good sales copy always has an enticing headline, creates interest, gives details and ends with a strong call to action.
8. Sales copy should be easy to read. Write as if you are talking to your customer in person. Use an easy conversational style. Too many words can be overwhelming. Consider leaving white space, using bullet points and when possible, include illustrations.
9. Appeal to the emotions. The whole purpose of your sales copy is to have your reader take action. Appeal to your reader’s “gut” feelings.
10. Have a strong call to action. Ask your reader to take immediate action. Don’t assume they will know what you want them to do. Use words such as: I invite you to; come join us now; just hit reply, etc.
Once your sales copy is finished, ask a friend or associate to read your work and give an honest reaction. Also, have someone proof read your copy before you send it out to customers.
Well thought out and well written sales copy can often mean the difference between closing the sale or losing the sale. My suggestion is to keep fine-tuning your writing skills and then document which sales copy style and words produce the greatest number of sales.
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