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Simple Solutions Saturday – Why Headlines Are Important

Simple Solutions Saturday

 
 
word solutions

Quick Tips to Help Grow Your Business and Yourself!

Tips busy women in business can read in under a minute and use for years to come…
 
 
Four Important Functions of a Newsletter, Email, Blog Post or Ad Headline

1. Grabs the attention of your reader.
You have only seconds to grab the attention of your reader. What sets your articles, post, etc. apart from the others? Why will your readers want to spend time learning more about what you’re offering? How can you put the important “attention grabbers” in a headline?

2. Qualifies your audience.
Your headline helps to select the right audience to read your post, ad, etc. You are literally screening out those readers who are not interested in what you are offering.

3. Delivers a complete message.
According to the “father of advertising” David Ogilvy, four out of five readers will glance at a headline and skip the rest of the text. With that in mind, it is important to get your point across as quickly and effectively as possible. Online, most headlines should be no longer than 70 characters.

4. Entices the reader to read more.
The most important information about what you are offering is contained within the body of your article, post, etc. The job of a headline is to arouse enough interest and curiosity so your audience will choose to read the entire article or ad.
 
 
 
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Sharon Michaels

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